Our formulas are a result of research. First, we looked at how dogs’ diets over time have changed. Then, we carefully looked at what other dog food companies use in their formulas and the effect those ingredients have on dogs. We used this information to craft a better quality dog food with the goal to improve the health and quality of life of dogs.

At the heart of every recipe is our meat. We only use meat sourced from USDA-certified and inspected plants. We never use 4D quality meats – meaning meat harvested from cows or other animals that have already died, are dying, come from diseased animals, or animals that are down in the field or on the farm. Surprisingly, this grade of meat is not against FDA guidelines and is frequently used by other pet food manufacturers.

Simply put, if we wouldn’t eat it ourselves, we don’t add it to our recipes. After all, we consider our dogs our family. As with any other member of our family, we believe they deserve the best ingredients in their food. We believe your dogs deserve the same.